Design as a Visual Strategy
Web design is more than appearance. It’s a strategic tool that shapes first impressions and guides users toward key actions such as purchases, inquiries, registrations, or sign-ups.
To attract and retain visitors, design must balance aesthetics with functionality. A clear layout, intuitive navigation, and responsive design work together to support usability and conversion.
Full Web Design Support
- UX audits
- UX design solutions
- Wireframe development
- Website design
- Responsive, user-friendly design
- Visual identity design
- Logo design
- Web banner design
- Design integration into the website
UX Design
We develop the concept of the web project, optimize the user experience, and create a clear, intuitive design for websites and online stores. The result is higher engagement and stronger conversions.
Website Design
We create modern, functional website designs that accurately reflect your brand and provide a consistent, user-friendly experience across all devices.
What Makes a Web Design Successful
Web design and user experience form the foundation of how effective your website will be. Below are the key elements we focus on when designing websites that perform:
A user-experience – driven solution
We design websites around real user needs and behavior, making them intuitive, clear, and easy to use.
Visual identity and color palette
We create designs that align with your brand identity, using your existing colors and visual elements to build recognition and consistency.
Information architecture
We structure content logically into clear sections and navigation paths, helping visitors quickly find what they need and complete actions.
Clear navigation
From entry point to conversion, every step is designed to be short, intuitive, and easy to follow.
A clear call to action (CTA)
We use visible, well-placed calls to action that guide visitors toward the next step and encourage engagement.
Accessibility
We create website solutions that ensure equal and easy access and use for all visitors, including people with disabilities.
Responsiveness
We make your website adaptable to any device and screen size, so users can visit your site in the way that’s most convenient for them.
Visually structured content
Information is presented in a clear hierarchy with strong headings and thoughtful layout, helping users understand content at a glance.
Loading speed and performance
We ensure fast loading and stable website performance, which improves the user experience and contributes to higher rankings in Google search results.
Web Design as a Growth Driver
When users land on a website, they form an opinion about your business within the first few seconds. Design plays a decisive role in whether they stay, explore, or leave.
73%
companies invest in web design to stand out and build customer loyalty.
85%
users expect websites to perform just as well on mobile as on desktop.
94%
negative website feedback is caused by usability issues, not content.
Our Web Design Process
Professional web design is a systematic and purposeful process, where every step serves to improve the user experience and strengthen the company’s value.
01. Needs assessment
We start by exploring the client’s business needs, target audience, competitors, and long-term goals.
We also evaluate the existing website (if available) to understand what works and what should be improved. This step provides a clear direction for further work and helps use design resources more efficiently.
02. Information Architecture
To help users navigate the website easily, a clear and logical structure is essential. We define main sections, sub-sections, product categories, and content hierarchy. This step ensures understandable page structure and creates a solid foundation for effective navigation and content layout.
03. Wireframe development
A wireframe is a technical sketch of the page. It shows where main content blocks, navigation, buttons, and other features will be placed. At this stage, the visual design is not applied– the focus is on structure and user flow. This helps align expectations before visual elements are introduced.
04. Visual identity
During this phase, the company’s visual style is defined, including color palette, fonts, icons, and graphic elements. A clear visual language helps create a strong first impression and reinforces brand trust.
05. Design development
Based on the approved structure and elements, we design page layouts, sections, and content blocks.
Special attention is paid to responsiveness and usability across all devices. The result is a visually appealing and functional design that supports both user needs and business goals.
06. Review and refine
After the design is completed, we present it to the client and review the results together.
Based on feedback, necessary adjustments are made to refine both visual and functional aspects.
Our goal is to meets aesthetic expectations while fully supporting usability and business requirements.
You have questions. We have the answers!
Fill in the form to book a free consultation and learn how we can help your website support your business goals with great web design.
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Why Work With eComStrive
We take a professional, tailored approach built on a deep understanding of your business
needs. We don’t just build websites and online stores — we support your business long term
with practical advice, optimization, and ongoing improvements that help you grow sustainably.
15+ years of experience
12 experts on staff
100+ clients servered
- Website development
- E-shop development
- SEO optimization
- Website maintenance
- Data analytics
- Advertising
The results our
customers are talking about
ETEPEK
Eksporta izaugsmei radīta mājaslapa
Profesionāla B2B mājaslapa, kas ar dizainu un saturu veido uzticību un piesaista ārvalstu partnerus.
Viesnīca Baltvilla
Vienota e-komercijas platforma pakalpojumu un produktu tirdzniecībai
Vienotas e-komercijas platformas izveide, apvienojot viesnīcas, SPA un restorāna pakalpojumus vienuviet, lai nodrošinātu klientiem ērtu rezervāciju un pirkumu veikšanu tiešsaistē.
- Koncepta izstrāde
- Custom dizaina izstrāde
- Programmēšana
- Integrācijas
Veselības centrs “Baltezers”
Unikāla dizaina mājaslapa ar lielisku funkcionalitāti
Mājaslapa, kurā pārdomāts ikviens lietotāja solis, lai būtu ērti pārlūkot lapu un pieteikties pakalpojumiem.
- Koncepta izstrāde
- Unikāls dizains
- Programmēšanā
- Dažādi risinājumi informācijas administrēšanai
Other Services
SEO services
Our SEO services focus on long-term visibility and qualified traffic growth. We build search strategies around intent, competition and site health to help your company rank higher on Google.
Website development
Our website development services deliver scalable, SEO-optimized WordPress sites built for performance, usability, and growth. Our sites are easy to manage and hard to outgrow.
Ecommerce website development
We provide ecommerce website development services designed around real buying behavior. Our WooCommerce sites are built around product discovery and frictionless checkout flows.
Frequently Asked Questions
How long does the web design process usually take?
The timeline depends on the size and complexity of the project. In most cases, web design takes between 2 and 6 weeks. We plan each stage carefully to deliver a high-quality result efficiently.
How much does web design cost?
Web design prices typically range from $650–$3,800, depending on the number of pages, functionality, and required customization. To provide an accurate quote, we recommend booking a free consultation so we can assess your needs.
Do you only do design or do you offer full website development?
We provide both website design and full website development services. This includes everything from concept and design to a fully functional website or online store.
Does web design affect the SEO performance of a website?
Yes. Web design directly impacts SEO. Factors such as usability, page structure, loading speed, mobile responsiveness, and content layout all influence search engine rankings. A well-designed website improves user experience, which is an important ranking factor.
What is included in your website design service?
Our service covers the full web design process, including business and audience research, information architecture and wireframes, brand-aligned visual identity, responsive design, and usability and performance optimization. We work in close collaboration with you to ensure that the end result fully meets your needs and objectives.
Do you also offer visual identity creation as a separate service?
Yes. We can create a complete visual identity as a standalone service, including logo design, color palette, fonts, icons, and other design elements.
Do you help with the preparation of visual material?
Yes. If needed, we select and adapt visual materials such as images, videos, and illustrations to improve the overall look and consistency of your website.
What is responsive design?
Responsive design is a web design approach that ensures that a website adapts automatically to different screen sizes and devices, including desktops, tablets, and smartphones. Content reorganizes itself so the site remains easy to use on any device.
Can I see the projects you have completed?
Yes, you can see some of the projects we’ve done in the portfolio section of our website. If you are interested in solutions for a specific industry or functionality, we invite you to book a free consultation where we will be happy to provide you with relevant examples.
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