ETEPEK
A modern and professional website for a peat mining and peat products company
The new website was designed to present the catalogue in a professional manner, to build trust and to promote the brand on the international market, especially outside Europe.
Affected
To help the client achieve its business goals, we carried out a thorough competitor analysis. Based on the information gathered, we developed a strategy and action plan to ensure that the company’s website was competitive in the digital environment, including a professional presence in the international market. The unique design and structured content of the website foster trust and a positive first impression for the company’s customers.
- Keyword Research Services
- Information architecture
- Attributes of goods
- Website concept design
- Creating a website design vision
- Unique website design
- Content creation guidelines
- Creating SEO-optimised content
- Server preparation and customisation
- Full-stack website programming
- Third party integrations
- Creating application forms
- Synchronisation of completed application forms with Google Sheets
Project challenge
During the development of the website, it was important to take into account the company’s target market and the interests and needs of the target audience. The company’s main target audience is foreign companies (B2B). This created a number of challenges in terms of adapting the content, structure and design to a professional, business-oriented audience in different countries.
Challenge
Develop a website that effectively reaches out to different foreign companies. We entrusted the content creation to a specialist whose native language is English, or to ensure as natural a language style as possible. One of the objectives was to create a cross-cultural, easy-to-use website structure and design that preserves the brand identity.
Solution
Our team researched the client’s international competitors’ websites. We also analysed various data to understand industry trends and user needs.
The information architecture of
was designed according to SEO best practice principles. We engaged a professional copywriter to develop the content to ensure clear, accurate and on-brand communication.
Results achieved
The new website has significantly improved its visibility and findability, as well as the activity of potential customers, with significant results in traffic, enquiries and search engine rankings.
5-10
The website receives 5-10 price requests per week, compared to 3-5 per year.
38%
Website traffic from Google increased by 38%.
30
With 30 out of 40 business-relevant keywords, a US website can now be found in the Google Top 10.
ETUC’s experience of working with us on our website
Website design that reflects brand identity
Based on data analysis, competitor research, industry trends, the client’s brand guidelines and business objectives, we created a design that helps the website fulfil its core functions: attract new customers, provide a positive user experience and build brand loyalty.
Citi projekti
MMK Tyre Service
E-commerce platform for tyre and wheel business growth
The e-commerce platform has been transformed from a catalog store into a modern digital system with 40,000+ products, integrations, and automations that significantly boost sales and efficiency.
- Development
- System maintenance
- Regular improvements
- Integration of different systems
- SEO Services
SKY & MORE
A functional, user-friendly e-commerce site for premium brands
With changing e-commerce trends, a premium clothing retailer that had previously only used an informational website wanted to expand its sales and offer customers convenient online shopping.
- Concept development and design
- Development
- Integration with warehouse system
- Creation of complex product filters
- Maintenance and development
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