Qwqer.lv SEO text creation
Mājaslapas atvērumu un bloga rakstu izveide
Our task in this project was to create quality content for the Qwqer.lv website. The main goals of the project were to improve the user experience, help the company be found on Google and of course drive sales.
Paveiktais
The planning of the website content started with the research and selection of industry keywords. SERP results were also analysed to create texts in line with Google’s best practices and customer needs.
- Niš Keyword Research
- Industry and competitor website research
- Finding the right keywords for each opening
- SERP research
- Preparation of the brief and handover to the copywriter
- Creating a blog article plan
- SEO optimised content production
- Content development project management
Project challenge
During the development of the website, the client and I decided to create blog articles to attract visitors from Google. However, after keyword research, we realised that there were few keywords in the industry and planning a blog would be a challenge.
Izaicinājums
The biggest challenge was to create a plan for the blog articles. During our research, we found that there were not many keywords for which we could create quality and informative content. In addition, the articles had to be of high quality and engaging for the target audience.
Risinājums
When we were planning the blog, we started to broaden our horizons and looked for keywords that were not exactly relevant to the sector, but could still be of interest to the target audience. By expanding the keyword list a little, we were able to create a strategic plan for content creation.
Citi projekti
Qwqer.lv information architecture and concept
A strategic approach for a smart and effective website
Learn More
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