SEO value migration for the website of a finishing materials company • eComStrive

Website redesign without SEO value migration – why it disappeared from Google

The finishing materials trading company has redesigned its website several times, refreshing the design, improving the layout, content and structure, and more. However, none of the redesigns carried over the SEO value accumulated over the previous years. Without this, the website almost disappeared from Google’s search engine visibility.

Apdares materiālu uzņēmuma mājaslapas SEO vērtības migrācija

Apdares materiālu mājaslapas SEO vērtības pārnešana

Affected

During the project, we carried out research to improve the SEO of the new website and to transfer value from previous versions. We provided technical and content recommendations to improve the site’s performance, usability and visibility on Google.

SEO technical audit
Competitor research
Keyword Research Services

SERP recommendations
Recommendations for improving the structure of the website
URL structure improvements

Selection of keywords to optimize
Creating a 301 referral map
SEO Migration Services

Transferring SEO value and gaining additional value

SEO value must not only be transferred from the previous website, but also be acquired in a new one – after a website redesign that has been carried out according to the basic principles of good SEO practice.

Challenge

The company changed the website and URL structure three times, but the SEO value was not transferred. As the developers changed, each added something of their own, and the historical versions became a mystery, as no structure or URL blueprints were kept.

Solution

Our team researched historical data and website URL structures to produce a 301 map and understand what data to keep for SEO value transfer. Using various tools, we created a mapping of the redirects, directing the value to the relevant sections of the new page.

Let the results speak for themselves!

We are delighted that together with the client we not only regained the SEO value we had previously lost, but also created an even more user-friendly, beautiful and practical website.