Guest house Jūras dzintars
Website for booking holiday homes
The goal was to strengthen the company’s online presence and credibility while showcasing available holiday accommodations and enabling customers to book directly through the website.
Scope of work
From understanding the client’s vision and goals to delivering the finished website, we handled the full development process. This included customizing the design template and preparing and optimizing all content, including text and images, following SEO best practices.
- Competitor research
- Keyword research services
- Information architecture
- Concept development
- Content development guidelines
- Design template implementation
- Content creation and integration
- Booking module integration
Project overview
The project focused on creating a competitive holiday home booking website, carefully structuring the content and features to showcase available accommodations while making the booking process simple and intuitive for visitors.
Challenge
Holiday home rentals have been popular in Latvia for many years, and today many providers already operate through online booking platforms. This makes competition strong.
To stand out, the website needed a strategic design that could compete with major booking platforms while presenting the property in an appealing way. Visual presentation plays a major role in helping potential guests choose where to stay, making it one of the key factors influencing booking decisions.
Solution
Working closely with the client, we conducted detailed competitor research and defined the website sections most relevant to the target audience, including clear information about the holiday homes and available leisure options.
We also performed keyword research and prepared SEO-optimized content guidelines. Multiple image galleries were added to help visitors better understand the accommodation options.
Finally, we created optimized headings and descriptions to improve visibility and help the website achieve strong rankings in Google search results.
Website design aligned with the company’s vision
The website’s color palette, visual elements, and design details were chosen to reflect the relaxing seaside environment where the guest house is located.
The design approach aimed to recreate the same warm and welcoming feeling guests experience when staying at the property, allowing visitors to get a sense of the atmosphere even before arriving.
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