Qwqer.lv Information Architecture and Concept
A strategic foundation for a delivery services website
The client approached us to help define the structure and concept of a new website. Information architecture planning and concept development helped establish a clear direction before design and development began.
In some cases, this stage becomes a separate project when companies need clarity on website structure and priorities before moving into design or programming.
Scope of work
During the project, we created a clear framework for the new website, covering structure, content organisation, and recommendations for future development. The result supported the client’s business goals and addressed the needs of their target audience.
- Keyword research services
- Website structure planning
- Keyword mapping
- Website concept and wireframe development
- SERP analysis and content recommendations
- Content creation guidelines
Project overview
The main goal of this project was to develop an effective information architecture for the website. The challenge was shaped both by the specifics of the industry and by how users typically search for services online.
Challenge
One of the biggest challenges was identifying suitable keywords, as search demand in this sector is not clearly defined. Users often search using broad terms like “delivery,” while actually looking for a company providing a specific service, such as food delivery or flower delivery.
Solution
Based on keyword and industry research, we focused on selecting clear, service-specific keywords. This helped users better understand the website content while improving visibility in Google Search results for relevant queries.
Structuring the website before development
Before development began, we worked out how the information and pages should be organized, creating wireframes and defining how navigation and content blocks would work. This helped make the website clear to use and aligned with the company’s goals.
Other projects
Qwqer.lv SEO content creation
SEO optimized content for service pages
The company operates in a narrow and specialized industry. We identified relevant keyword opportunities and used them to create content designed to attract new customers through search.
- Keyword Research Services
- Content creation plan
- SEO content creation
- Blog article planning and writing
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