SEO for a building materials trading company
An SEO strategy built to strengthen market competitiveness
The construction industry includes many large, well-established companies known for their brands, product offerings, and strong marketing budgets. Breaking into this competitive market requires a carefully planned SEO strategy. The approach we implemented helped the company significantly increase its online visibility and grow website traffic fourfold.
Scope of work
The project included technical improvements to the website, enhancements to the quality and structure of existing content, and clear guidelines for developing new content. Our goal was to optimize the website so customers could easily find the company on Google while making the content more useful and engaging for visitors.
- Competitor research
- Keyword research and selection
- Keyword mapping
- Website improvement recommendations
- Creation of product category descriptions
- Content creation and optimization plan
- Development of new blog articles
- Optimization of existing blog articles
- Ongoing content improvement recommendations
- GA4 setup and configuration
- Off-page SEO and backlink development
Project oveerview
Our goal was to develop an effective SEO strategy that would help the client attract their target audience by focusing on specific, high-value search queries aligned with their products and services.
Challenge
The building materials market is dominated by large companies that have invested in SEO and digital marketing for years, making it difficult for new businesses to gain visibility in Google Search results.
Our task was to help the client compete by improving rankings for search terms relevant to their offerings and capturing users who are actively searching for specific products, rather than only broad or generic terms.
Solution
We focused on identifying and targeting specific, product-related keywords, such as individual product and category searches. By optimizing these pages, we reached users already searching for concrete solutions instead of relying on broad, highly competitive keywords.
Measured SEO growth over three years
Consistent SEO work and strategic optimization led to measurable gains in traffic and search visibility.
4x
increase in website traffic.
28
out of 52 targeted keywords now rank in Google’s top 3 search results.
39
out of 52 targeted keywords now rank in Google’s top 10 search results.
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Comprehensive SEO optimization
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