SEO for a building materials trading company
A smart SEO strategy to strengthen your competitive position
The construction industry is home to a number of major players, which have long been known for their brands, offerings and impressive marketing budgets. To conquer such a niche market, an SEO optimisation strategy must be carefully chosen. The strategy we proposed enabled the company to increase its website traffic fourfold.
Affected
The project involved technical improvements to the website, working on the quality of existing content and providing guidelines for new content. Our aim was to optimise the content effectively, making it easy to find on Google and attractive to the company’s customers.
- Competitor research
- Keyword selection
- Keyword mapping
- Recommendations for improving the website
- Preparation of descriptions of categories of goods
- Content development and improvement plan
- Creating new blog articles
- Improving existing blog articles
- Recommendations for further improving and developing content
- Configuring GA4
- External SEO optimisation – backlinks
Achieving SEO results in fierce competition
Our task was to create an effective strategy for the client to attract the target audience with specific and profitable keywords.
Challenge
The building materials sector is dominated by large players with years of SEO strategies, which makes it difficult for start-ups to be visible in Google search results. So our task was to help the client achieve the best possible results for keywords that are relevant to the company and that internet users, who are also willing to look at other companies’ offerings, are searching for on Google.
Solution
We selected keywords that are already specific and concrete, such as different product categories. We focused on them – optimising specific categories to reach an audience that is already searching for specific and concrete things, rather than typing in generic keywords.
Let the results speak for themselves!
Together and with a well-thought-out strategy, we achieved tangible results in less than 3 years!
4x
Website traffic has increased 4-fold.
28
The website is in the top 3 of search results for 28 out of 52 keywords.
39
The website is in the top 10 of search results for 39 out of 52 keywords.
Citi projekti
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