SEO for a multidisciplinary company
SEO rezultātu sasniegšana lielas konkurences apstākļos
We have partnered with one of Latvia’s largest multi-industry trading companies. Each sector represented by the company has a separate website, but until now the company had not paid attention to the promotion of websites in the top positions of Google search results, so a large part of potential customers found competitors’ products in Google search.
Paveiktais
To be competitive on Google, the websites had to undergo technical improvements and changes to their structure. These tasks improved both the visibility and usability of the websites, boosting sales.
- Goal measurement set up in Google Analytics
- Technical SEO Audit
- Changing your SEO strategy
- Creating job tasks for website developers
- Strengthening the authority of websites
- Improvements to the structure of websites
- Developing guidelines for service descriptions
- Strengthening thematic authority (blog articles)
Achieving SEO results in fierce competition
To improve the relevance of the websites to Google search, it was necessary to adapt their structure and content, including the creation of several new sub-sections.
Izaicinājums
During the project we faced challenges, for example the structure of the websites was not suitable for Google search. We recommended that the content of the pages be adapted to the keywords, as the client’s original keywords were too competitive and inappropriate for the general content of the page.
Risinājums
The websites needed to be optimised so that when the selected keywords were entered, Google search would show the relevant section of the website. To achieve this, we introduced additional sub-sections to the website.
Let the results speak for themselves!
We are proud of what we have achieved! We have worked through a challenging journey that has resulted in our client not only successfully catching up with industry competitors, but also staying one step ahead of them.
52%
Website traffic from Google increased by 52%.
412
The number of conversions increased to 412 during the cooperation.
Citi projekti
SEO optimisation for an eye care company
Significant results in a limited timeframe
The largest eye care company in the Baltics saw a 435% increase in website traffic in just 5 months! We performed a technical audit of the website, followed by improvements in both technical and content aspects.
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