SEO for a delivery services company's website • eComStrive

Optimising your website’s SEO to break into the market

The company’s goal was to enter a market already dominated by strong and well-known companies. To become a serious competitor, our client needed a flawless strategy. This included not only competitor and keyword research, but also a strategic approach that would allow them to gain high and stable positions on Google search for a variety of keywords – both popular in the industry and very specific.

Portfolio - Piegādes pakalpojumu uzņēmuma SEO

Portfolio - SEO optimizācija piegādes pakalpojumu uzņēmumam

Affected

We successfully started working with the client by participating in the website planning and development process, which ensured that the client’s website was designed from the outset with SEO and user experience (UX) best practice principles in mind. Our main task in this project was the SEO optimisation of the website.

Industry research
Competitors’ websites
Niš Keyword Research
Recommendations for the structure of the website
Preparing the URL structure

Selection of relevant keywords for each opening
SERP research
Preparing a blog post plan
Preparation of assignments and handover to thecopywriter

Creating SEO-optimised content
Content development project management
SEO technical audit after publishing
External SEO optimisation – backlinks

Project challenge

In an industry with a limited supply of keywords, a creative approach was required – extended research and educational content helped the company reach a wider audience online and build trust in the company and its services.

Challenge

The results of the keyword research revealed a major challenge: there was a limited amount of relevant keywords in the sector. This complicates the SEO optimisation process and reduces the opportunity to increase the number of potential customers – visitors to the website – by using as many different keywords as possible.

Solution

We carried out an extended keyword research and selected some keywords that are not directly related to the sector but could be relevant for potential customers. We developed a content strategy based on high quality and educational blog articles. This approach not only helped us to produce valuable content with broader keyword coverage, but also to build trust in the company.

Let the results speak for themselves!

By applying our team’s experience and strategic approach, we were able to achieve the objectives set at the beginning of the project. Our solutions saved the company a lot of time to achieve the desired result.

5000

The number of clicks on the page increased by more than 5000.

15

With 15 out of 40 keywords, the website is in the Top 3 of Google search results.

22

The website is in the Top 10 of Google search results for 22 out of 40 keywords.

From strategy to convincing results

We developed an SEO strategy that allowed the company to compete effectively with long-standing industry leaders. The strategy was consistently implemented. This not only resulted in increased traffic to the company’s website each month, but also improved Google search rankings for keywords relevant to the client, as well as an increase in the number of service requests. The achievements were reflected in regular monthly reports prepared by our specialists.

Portfolio - Piegādes pakalpojumu uzņēmuma mājaslapas organiskās apmeklētības pieaugums

Portfolio - Klikšķu skaita pieaugums piegādes pakalpojumu mājaslapā

Portfolio - Piegādes pakalpojumu mājaslapas pozīcijas kāpums Google meklēšanas rezultātos

Portfolio - Piegādes pakalpojumu uzņēmuma atslēgvārdu pozīciju kāpums

Andris

Pārdošanas vadītājs

“Excellent cooperation – the eComStrive team professionally implemented the SEO strategy, improved keyword positions and provided detailed reports. Visible results and quality work, highly recommended!”

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