SEO for a delivery services business
Optimizing website SEO to enter a competitive market
The client was entering a market already dominated by well-known competitors. To compete, we built an SEO strategy focused on competitor analysis, keyword research, and targeted optimization. The goal was to achieve stable Google visibility across both high-volume industry keywords and more specific, high-intent searches.
Scope of work
We joined the project early and worked alongside the website planning and development process. This allowed us to apply SEO best practices from the start, aligning structure, content, and UX to support long-term search visibility. The core focus of the project was SEO optimization.
- Industry research
- Competitor websites analysis
- Keyword research
- Website structure recommendations
- URL structure planning
- Keyword selection for each page
- SERP analysis
- Blog content planning
- Content briefs and handover to copywriters
- SEO-optimized content creation
- Content production coordination
- Post-launch technical SEO audit
- Link building and off-site SEO
Project overview
The industry offered very few viable SEO keywords, which meant standard optimization tactics were not enough.
Challenge
Keyword research showed a narrow and highly competitive set of search terms. This limited how much organic traffic could be gained through traditional SEO and made it harder to reach new potential customers through search alone.
Solution
We widened the scope of keyword research and looked beyond the core industry terms. From there, we focused on related topics and educational content that people were already searching for. This helped increase visibility, bring in new traffic, and gradually build trust in the company.
The results speak for themselves
We used our experience to set a clear direction early in the project, which helped meet the original goals without unnecessary detours. That kept the project focused and helped the company reach its goals faster.
5000
more clicks generated on the page.
15
out of 40 keywords now ranking in Google’s Top 3.
22
out of 40 keywords now ranking in Google’s Top 10.
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SEO improvements delivered in stages
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