SEO optimization to compete in a crowded market

The client was entering a market already dominated by well-known competitors. To compete, we built an SEO strategy focused on competitor analysis, keyword research, and targeted optimization. The goal was to achieve stable Google visibility across both high-volume industry keywords and more specific, high-intent searches.

Portfolio - Piegādes pakalpojumu uzņēmuma SEOPortfolio - SEO optimizācija piegādes pakalpojumu uzņēmumam

Scope of work

We joined the project early and worked alongside the website planning and development process. This allowed us to apply SEO best practices from the start, aligning structure, content, and UX to support long-term search visibility. The core focus of the project was SEO optimization.

  • Industry research
  • Competitor websites analysis
  • Keyword research
  • Website structure recommendations
  • URL structure planning
  • Keyword selection for each page
  • SERP analysis
  • Blog content planning
  • Content briefs and handover to copywriters
  • SEO-optimized content creation
  • Content production coordination
  • Post-launch technical SEO audit
  • Link building and off-site SEO

Project overview

The industry offered very few viable SEO keywords, which meant standard optimization tactics were not enough.

Challenge

Keyword research showed a narrow and highly competitive set of search terms. This limited how much organic traffic could be gained through traditional SEO and made it harder to reach new potential customers through search alone.

Solution

We widened the scope of keyword research and looked beyond the core industry terms. From there, we focused on related topics and educational content that people were already searching for. This helped increase visibility, bring in new traffic, and gradually build trust in the company.

Results that back it up

We used our experience to set a clear direction early in the project, which helped meet the original goals without unnecessary detours. That kept the project focused and helped the company reach its goals faster.

5000

more clicks generated on the page.

15

out of 40 keywords now ranking in Google’s Top 3.

22

out of 40 keywords now ranking in Google’s Top 10.

From strategy to convincing results

We developed an SEO strategy that helped the company compete effectively in a highly competitive market. The focus was on consistent execution and sustainable growth rather than short-term gains.

Over time, this led to steady growth in organic traffic, stronger visibility for business-critical keywords, and an increase in service inquiries. Results were monitored closely and documented through clear, monthly performance reports prepared by our specialists.

Portfolio - Piegādes pakalpojumu uzņēmuma mājaslapas organiskās apmeklētības pieaugums
Portfolio - Klikšķu skaita pieaugums piegādes pakalpojumu mājaslapā
Portfolio - Piegādes pakalpojumu mājaslapas pozīcijas kāpums Google meklēšanas rezultātos
Portfolio - Piegādes pakalpojumu uzņēmuma atslēgvārdu pozīciju kāpums
Portfolio - Piegādes pakalpojumu uzņēmuma mājaslapas organiskās apmeklētības pieaugums
Portfolio - Klikšķu skaita pieaugums piegādes pakalpojumu mājaslapā
Portfolio - Piegādes pakalpojumu mājaslapas pozīcijas kāpums Google meklēšanas rezultātos
Portfolio - Piegādes pakalpojumu uzņēmuma atslēgvārdu pozīciju kāpums
Portfolio - Piegādes pakalpojumu uzņēmuma mājaslapas organiskās apmeklētības pieaugums
Portfolio - Klikšķu skaita pieaugums piegādes pakalpojumu mājaslapā
Portfolio - Piegādes pakalpojumu mājaslapas pozīcijas kāpums Google meklēšanas rezultātos
Portfolio - Piegādes pakalpojumu uzņēmuma atslēgvārdu pozīciju kāpums

Andris

Pārdošanas vadītājs

“Excellent cooperation – the eComStrive team professionally implemented the SEO strategy, improved keyword positions and provided detailed reports. Visible results and quality work, highly recommended!”

Citi projekti

SEO optimization for an eye care company

Significant results in a limited timeframe

One of the largest eye care providers in the Baltics achieved a 435% increase in website traffic within five months. The project began with a technical SEO audit, followed by targeted improvements across both technical structure and content.

Learn More

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