SEO optimization for an eye care company
Outstanding results in a short time
Within just a few months, improvements to the site’s technical foundation and external SEO optimization efforts increased Google search traffic by more than 400% and significantly improved overall website performance. A focused SEO strategy and targeted optimizations delivered measurable results in a relatively short timeframe.
Scope of work
Before starting backlink building and other external SEO activities, it was essential to organize and improve the site’s internal structure. This included cleaning up existing content, fixing technical issues, and optimizing headings and page structure. Only after the internal foundation was in place did external SEO work begin.
- SEO technical audit
- Competitor research
- Keyword selection for optimization
- Content recommendations
- Developing blog articles
- Improving the structure of internal links
- Link building and off-site SEO
Project Overview
Most projects come with technical challenges, but this one was mainly about time. The client wanted to see progress quickly, which meant we had to be very clear about priorities from day one.
Challenge
At the start of the project, the client wanted to understand how fast measurable SEO results could realistically be achieved.
SEO doesn’t work in isolation, though. Results depend not only on the work done on the site, but also on client involvement and ongoing changes to Google’s algorithms.
Solution
We agreed on a clear, step-by-step plan. First, we fixed technical issues and cleaned up on-page SEO fundamentals. Next came SEO-friendly content work, competitor and keyword research. Only after that foundation was in place did we move on to external SEO activities.
Strong results and a happy client
Despite a tight timeline and a large scope of work, the project delivered clear, measurable results.
401%
Increase in Google Search traffic in the first three months.
435%
Increase in Google Search traffic in the five months.
13
of the 17 keywords that are important to the company are in the Top 10 of Google Search results.
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