SEO optimisation of a furniture showroom website • eComStrive%

Identifying the problem to target progress

This project would certainly rank among the most complex. The website was technically inadequate for Google search from the outset, which meant that it would have been impossible to rank at the top of the search results, regardless of the work put into the content.

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Affected

Given the technical state of the site, it was important to plan the right sequence of work to get the site up and running correctly before carrying out the external SEO optimisation work.

Technical SEO Audit
Rebuilding the website URL structure
Implementation of structured data

External SEO optimisation – backlinks
Defining tasks for the programmer
Content creation

Planning conceptual solutions
Validation of customer ideas
Creating a 301 referral map

Trade-offs on the way to good SEO results

The client’s vision of the end result and our team’s recommendation.

Challenge

After analysing the website and covering the extent of its technical shortcomings, our recommendation was to replace the existing website with a new one. The client’s decision was to keep the site, so we took up the challenge to do the best we could.

Solution

The website required a number of technical works, such as rebuilding the URL structure, creating a 301 map of redirects, implementing structured data, etc. In this way, we improved the site so that it would work in the right direction from a technical point of view.

Results achieved

We are convinced that our team is able to find solutions for even the most complex websites, taking into account the client’s wishes. The right approach has brought results in this project as well.

32%

Website traffic from Google increased by 32% in 4 months.

24

With 24 business-relevant keywords, the website can now be found in the Top 3 of Google search results.

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Miks

Mārketinga vadītājs

“We have been working together for several years now and eComStrive’s strategies are really delivering results. It’s great that communication is easy and we don’t have to be constantly reminded of progress. I particularly appreciate the approach where the user is the priority, rather than pandering to Google’s algorithm.”

Citi projekti

SEO for a furniture retailer

Successful cooperation leads to success

SEO projects

SEO optimization for a furniture e-store, which resulted in a 54% increase in revenue and traffic within 6 months, specifically from customers who found the company’s products through Google search.

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