SEO optimization for a furniture showroom website • eComStrive

Identifying the core issues before optimization

This project was one of the more complex cases. The website had technical issues that prevented proper indexing in Google, making strong search rankings impossible regardless of content quality.

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Scope of work

Given the technical condition of the website, it was necessary to first stabilize and correct core functionality before starting external SEO optimization.

Technical SEO audit
Rebuilding the website URL structure
Structured data implementation

External SEO optimization and backlink development
Task definition for developer
Content creation

Planning conceptual solutions
Validation of customer ideas
Creation of a 301 redirect map

Balancing technical limits and SEO goals

The project required balancing the client’s goals with technical recommendations for SEO improvement.

Challenge

After analyzing the website, we found significant technical issues. Our recommendation was to rebuild the site, but the client chose to continue with the existing platform, so we focused on improving it as much as possible within those limits.

Solution

To improve the site technically, we rebuilt the URL structure, created a 301 redirect map, and implemented structured data and other technical fixes. These changes helped stabilize the website and move it in the right direction for SEO.

Results achieved

Step by step, the improvements began to show, and the website regained visibility and traffic from Google.

32%

increase in website traffic from Google in 4 months.

24

business-relevant keywords now appear in Google’s Top 3 Search results.

Mix

Mārketinga vadītājs

“We have been working together for several years now and eComStrive’s strategies are really delivering results. It’s great that communication is easy and we don’t have to be constantly reminded of progress. I particularly appreciate the approach where the user is the priority, rather than pandering to Google’s algorithm.”

Other projects

SEO services for a furniture retailer

Strong results through close collaboration

SEO projects

SEO improvements for this furniture ecommerce store delivered a 54% increase in revenue and significant traffic growth within six months, driven primarily by customers finding the business through Google Search.

54.62%

increase in traffic from Google search

104%

increase in revenue from Google visitors

out of 60 keywords are in the top 10 positions in Google

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