SEO for a ventilation company’s website
Website SEO optimisation from scratch
The company’s website was outdated and did not comply with any SEO best practice. As a result, it was not findable on Google. The content of the openings did not include relevant keywords. In addition, it was difficult for the user to navigate the website and understand the logic and structure of the presentation of the information, so there were virtually no applications and purchases from the website.
Scope of work
We started working with the client successfully, immediately understanding what needed to be changed and what improvements were needed to make the website deliver results, i.e. be found by potential customers and then be able to navigate it to place orders.
- Industry research
- Competitor websites analysis
- Keyword research
- Keyword selection for each page
- Recommendations for the structure of the website
- URL structure planning
- UX Audits
- Website improvements
- SERP analysis
- Content production coordination
- Content briefs and handover to copywriters
- SEO-optimized content creation
- Blog content planning
- SEO technical audit after website publication
- External SEO optimisation – backlinks
Project overview
At the beginning of the project, we identified a number of key barriers that limited the website’s ability to attract new customers. A set of solutions was developed to improve both visibility and user experience.
Challenge
When we started the project, we realised that the website was very outdated – visually, in terms of content and UX. In addition, the way the information was presented was very chaotic and inefficient, which created additional barriers to attracting new customers.
Solution
Alongside the SEO tasks, structure changes and content creation, we agreed with the client that we would also improve the website design in small steps. Otherwise, SEO optimisation would not deliver the expected results if the website is found on Google, but customers are not attracted anyway.
From invisible in search to measurable growth
Thanks to our team’s experience and strategic approach, we were able to achieve the objectives set at the beginning of the project. Our solutions saved the company a lot of time to achieve the desired result.
7000
The number of clicks on the website increased by more than 7000.
27
The website is in the Google Top 3 for 27 out of 40 keywords.
300%
Organic traffic to the website increased by more than 300%.
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