Meta Advertising
We build Meta campaigns that place your message in front of the audiences that matter most across Facebook and Instagram.
Facebook and Instagram have become two of the most influential marketing channels, giving you a direct line to customers where they already spend their time. Our strategic approach and hands-on execution help your Meta campaigns deliver real results.
How Does Meta Advertising Work?
Meta ads are delivered directly on Facebook and Instagram, meeting people where they already spend most of their time. And they only show to audiences that match your targeting and interests related to your product or service.
Meta advertising is available in multiple formats:
- video ads that tell your brand story or showcase your products
- carousel ads that highlight several offers at once
- image ads that capture attention and drive clicks
- product catalog ads that turn browsing into interactive shopping
Each format can be continually optimized so your campaigns deliver stronger returns and measurable results for your business.
Is Facebook advertising the same as Meta advertising?
Meta advertising includes all platforms within the Facebook ecosystem.
- Messenger and WhatsApp
You can reach your target audience across the entire Meta ecosystem, no matter which social platform they prefer. You can choose to focus on one channel or use all Meta options to reach your customers more effectively.
These ads were originally known as Facebook ads, back when the company operated solely on the Facebook platform. As the ecosystem grew to include Instagram and Messenger, and the company rebranded to Meta in 2021, the advertising network expanded with it.
What Meta Advertising Can Do for Your Business?
Meta advertising puts your brand in front of people where they’re most active online and turns that attention into measurable results.
Precise targeting
Meta-advertising allows you to segment people by age, gender, interests, behavior, and even lifestyle habits. This means that your ad reaches exactly those for whom it is most relevant, reducing unnecessary spend and increasing sales opportunities.
Wide user base
Facebook, Instagram, Messenger, and WhatsApp have more than 3 billion active users worldwide. This means your customers are definitely on these platforms and you can reach both local and international audiences.
Multiple advertising formats
Meta supports a wide range of ad formats – images, videos, carousels, stories, and product catalogs — giving you flexible creative options for brand awareness, retargeting or direct sales.
High engagement
Meta platforms drive active engagement such as clicks, comments, shares and direct interactions. These interactions strengthen customer relationships and build trust in your brand.
Flexible budgeting
With Meta Ads, you control how much you want to invest by setting daily or campaign limits. This allows you to manage costs efficiently and adjust them to seasonal changes or business needs. You can start small, scale gradually, and adjust your spend anytime.
Measurable results
Meta Ads Manager provides real-time insights into your audience, clicks, engagement and sales. This transparency makes it easy to analyze performance, refine campaigns, and continuously improve your results.
Measurable Return on Investment for Meta Advertising
Meta advertising gives you the opportunity not only to be visible, but also to clearly measure how that visibility translates into sales.
67%
say Facebook and Instagram ads led them to discover a new brand.
82%
follow brands on social networks and often make purchases for this reason.
71%
are more likely to buy from companies they have previously interacted with on social media.
How We Set Up Meta Ads – Step by Step
To make your Facebook and Instagram advertising as effective as possible, we plan every stage of the campaign carefully – from defining goals to ongoing optimizations.
01. Business research and goal definition
We start by thoroughly researching your company, the market, and your competitors. From there we define clear advertising goals to attract new customers, increase sales, or raise brand awareness. This research enables us to develop a strategic advertising plan that facilitates future work and effectively drives the campaign towards its goals.
02. Audience segmentation and targeting refinement
We analyze your potential customers by demographics, interests, behavior, and buying habits to understand who is most relevant to your offer. This helps your ads reach people who are genuinely likely to respond, improving performance and using your budget more effectively.
03. Advertising strategy development
We outline the campaign structure, budget, schedule and the specific Meta ad formats that fit your goals. This approach helps your ads reach people at the right moment and generate stronger engagement.
04. Ad creation
We create all advertising materials, from visuals and video to copy and supporting elements, keeping everything consistent with your brand identity. Every asset is crafted to attract attention, drive clicks and move your audience closer to becoming customers.
05. Campaign setup and launch
We configure the campaign in Meta Ads Manager, set up the ad accounts, place the Meta Pixel on your website and define conversion events. We refine audience segments, budgets, schedules and formats. Once everything is tested and approved, the campaign goes live.
06. Ongoing analysis and optimization
After launch, we monitor clicks, engagement, conversions and sales. Meta Ads Manager provides precise performance data, allowing us to analyze results, adjust targeting, improve ads, and maximize your return.
How Much Does It Cost to Place a Meta Ad?
The cost of advertising on Facebook and Instagram varies based on your campaign goals, the ad format, the size of your audience, and the level of competition on the platform.
You pay for the results – such as clicks, views, or conversions.
eComStrive – Your Trusted Partner
for Meta Advertising
We help you reach the right audience with messaging that resonates and drives action. Every campaign is built to match your goals, sharpen your visibility, and spark meaningful engagement.
15+ years of experience
12 experts on staff
100+ clients served
- Design
- Programming
- Website maintenance
- SEO optimization
- Advertising
- Data analytics
Find out how Meta Advertising can serve your business with a free consultation
Book a free consultation and we’ll walk you through how Meta advertising can work for your business. We’ll outline the right strategy, configure your account, and refine your campaigns to help you attract more customers and increase your return on investment.
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What clients say about their experience
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Frequently Asked Questions
How to determine the optimal budget for Meta advertising?
The right budget depends on your goals, industry, and audience size. A small test campaign is usually enough to understand your real cost per click or conversion. From there, your budget can be gradually increased and directed to the campaigns that deliver the strongest return.
Is Meta advertising suitable for small businesses?
Yes. Meta advertising works well for businesses of any size. Even with a modest budget, you can target very specific audiences and grow your results step by step.
What is the difference between advertising on social networks and advertising on Google?
Google Ads reach people who are actively searching for a product or service right now. Meta advertising reaches people based on their interests, behaviors, and demographics – even if they haven’t started searching yet.
Can I choose the exact target audience in a Meta Ad?
Yes. Meta Ads Manager lets you segment by age, gender, interests, behavior, location, and more. This ensures your ads are shown to people most likely to respond.
How soon will I see results from Meta Ads?
Initial results typically appear within a few days of launch. Strong long-term performance comes from ongoing optimization and consistent data collection.
Does Meta advertising help increase sales or just raise awareness?
Meta advertising can do both, depending on your goals and campaign setup. It can increase brand awareness, generate leads, drive website visits, and directly improve sales.
Is it possible to show a Meta Ad in a specific country or city?
Yes. You can target your ads by country, region, or even specific cities or neighborhoods.
Will Meta Ads work even if a company doesn’t have many followers on Facebook and Instagram?
Yes. Your follower count does not impact how your ads perform. Meta Ads are delivered to the audience you select, not only to people who follow your page.
Do you help with the visuals, videos and texts of Meta advertising?
Yes. We create ad copy and visual assets that match your brand identity. Everything is reviewed and approved with you before launch.
Can I stop or change Meta advertising at any time?
Yes. Campaigns can be paused, edited, or restarted whenever needed. This flexibility lets you react to market changes and get better results over time.
Is Meta Advertising suitable for both B2B and B2C companies?
Yes. B2C campaigns benefit from visually engaging and emotional content that attracts shoppers quickly. For B2B, Meta allows precise targeting based on job titles, industries, seniority, and interests – helping generate quality leads and long-term business opportunities.
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