Nākotnes parks
Digital transformationwith a long-term vision
The company’s website
was completely redesigned, from strategic analysis of keywords, content and information to the creation of a unique design, SEO value migration and technical optimisation. The result was a modern and easy-to-use digital solution.
Scope of work
The original project envisaged a partial redesign of the website, but a strategic review led to the decision to develop a completely new website. The aim was to create a visually consistent, easy-to-use and simple-to-administer platform that meets the brand development objective and avoids long-term maintenance risks. Our team carried out the full development cycle of the digital solution – from in-depth analysis and information architecture to unique design, technical implementation and SEO value retention post-migration.
- Understanding the needs of the client
- Keyword research services
- Information architecture
- Website concept design
- Website design
- Full-stack development
- Content development guidelines
- Website training
- 301. introduction of redirects
- SEO migration services
- Technical SEO audit
- Maintenance after website development
Project overview
Developing a website in the context of a long-term strategy requires not only visual improvements, but also a strategic view on technical architecture, SEO value and brand consistency. For this project, the key was to make a strategic decision that would benefit the company in the long term, rather than a convenient short-term compromise that would create complications and additional costs in the long term.
Challenge
The original idea was to partially redesign the website. However, a careful analysis of the information showed that this solution would only be partially effective in the short term – some of the functionality and design would be up-to-date, but a significant part of the website would retain an outdated structure and visual identity.
In addition, SEO risks had to be taken into account: any significant changes to the structure and URL system could affect existing organic visibility. The challenge was to combine a complete visual and technical overhaul with the safe preservation of SEO value.
Solution
Our team carried out a detailed technical and strategic assessment, presenting full and partial development scenarios with clearly defined benefits and risks to the client. The result was a decision to create a completely new website with a unique design and well thought-out information architecture.
To ensure a safe transition from the old website to the new one, keyword research, content guidelines, 301 redirects and SEO value migration were carried out. Finally, a technical SEO audit was carried out, ensuring correct indexability and structural stability.
The result is a visually appealing and modern, technically organised website that reinforces the brand image and maintains organic visibility after the new version of the website is published.
A strategically designed homepagewith a clear message
The homepage of the website is designed to convey information about the services offered by the company and to reflect its visual identity. The new website design is modern and helps to organise information in a visually and structurally logical way, replacing the previous fragmented solution with a unified and professional platform.
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A functional website designed for easy browsing
We created a website that increases visibility and encourages direct bookings by providing detailed accommodation information, image galleries, and an easy, responsive booking experience.
- Concept development
- Design template implementation
- Content creation and integration
- Booking module integration
Get in touch with us
Our team will be happy to answer any questions you may have. Please fill out the contact form, and we will get in touch with you.
