Nākotnes Parks
Website Redesign Built for Long-Term Growth
Nākotnes Parks’ website was completely redesigned, from keyword and content research to information architecture, custom design, technical implementation, SEO migration, and optimization. The result is a modern, easy-to-manage digital platform for a growing leisure and events destination.
Scope of Work
The project originally began as a partial website redesign, but after reviewing the existing structure, content, and long-term goals, the decision was made to rebuild the site completely.
The goal was to create a modern, visually consistent website that would be easier to manage, support future growth, and improve how visitors navigate and interact with the platform. The work covered the full development cycle, from research and information architecture to custom design, development, SEO migration, and post-launch optimization.
- Understanding client requirements
- Keyword research services
- Information architecture
- Website concept development
- Website design
- Full-stack development
- Content development guidelines
- Website management training
- 301. Redirect implementation
- SEO migration services
- Technical SEO audit
- Post-launch maintenance and support
Project Overview
The project involved rebuilding the website with a stronger structure, updated design, and carefully planned SEO migration. The goal was to improve usability and modernize the website without losing existing search visibility.
Challenge
The original plan covered only a partial redesign. After reviewing the existing website, it became clear that keeping parts of the old structure would create long-term maintenance issues and an inconsistent user experience.
The redesign also required major changes to page structure and URLs, which created a risk of losing existing Google rankings during migration.
Solution
After the technical review, the decision was made to rebuild the website fully instead of applying partial improvements.
The work included keyword research, information architecture, custom design, development, redirect planning, and SEO migration. Before launch, a technical SEO audit was carried out to help preserve search visibility and avoid indexing issues after the new website went live.
The result was a cleaner, more maintainable website with a modern structure and stronger long-term SEO stability.
Homepage Designed Around Clear Messaging
he homepage was redesigned to present the services more clearly and create a stronger first impression. The new design organizes information in a more structured way and replaces the fragmented layout of the previous website with a consistent visual identity.
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