SEO Improvements for an HVAC Company Website
SEO Improvements for an Underperforming Website
The company’s website was outdated and did not follow basic SEO principles. As a result, it was not indexed properly in Google, and the content did not reflect how customers actually search.
Navigation and structure also made it difficult for users to find information or understand the company’s services. This limited enquiries and made it hard for visitors to take action.
Scope of Work
We began by identifying what needed to change for the website to perform better. The focus was on improving visibility in search, helping potential customers find the site, and making it easier for them to navigate and place orders.
- Industry research
- Competitor website analysis
- Keyword research
- Keyword selection for each page
- Website structure recommendations
- URL structure planning
- UX audit
- Website improvements implementation
- SERP analysis
- Content production coordination
- Content briefs and handoff to copywriters
- SEO-optimized content creation
- Blog content planning
- Post-launch technical SEO audit
- Off-page SEO (backlinks)
Project Overview
The project focused on improving the website’s SEO foundation, content structure, and user experience. The work included research, technical recommendations, content planning, and gradual website improvements designed to make the site easier to find and easier to use.
Challenge
When we started the project, the website was outdated visually and structurally. The content was difficult to navigate, and the way information was presented made it harder for potential customers to understand the company’s services or take action.
Solution
Alongside SEO work, we agreed with the client to improve the website in stages. This included structure updates, content improvements, and design adjustments so the site could perform better in search and create a better experience for visitors.
From Low Visibility to Measurable Growth
The website went from barely showing up in search to bringing in steady organic traffic and customer inquiries. The numbers show what changed once the structure, content, and SEO foundation were fixed.
7000
more website clicks
27
out of 40 target keywords ranked in Google’s Top 3
300%
increase in organic traffic
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