Many websites have serious SEO problems because, despite spending tons of money on SEO content, the copy does not have a good balance of long-tail and short-tailkeywords. Nowadays, this is one of the main points that SEO strategists consider when planning a website’s SEO strategy and performing keyword research.
As is well known, keywords are an essential part of any search engine optimization (SEO) campaign. However, it is crucial to have a good process of selecting the best keywords for the success of your website.
It is also vital to have a good SEO structure in which short–tail and long-tailwords are placed for search engine algorithms to detect the topic of your website more accurately. It is achieved by adding your keywords in the headings, descriptions, and development content.
A short-tail keyword is vague, and users need to read descriptions to understand what the website is about.
Short-tail keywords are less relevant to reaching your audience.
Short-tail keywords offer a worse conversion rate because it is more difficult to offer products and services that match the user’s search.
What is a long-tail keyword?
Long-tail keywords consist of terms with three or more words. They are keywords that seek greater focus and detail.
Likewise, when using a long-tail keyword, what you are looking for is to answer a specific question.
For example, continuing with the sample of clocks, someone will place in the search engine rankings “wooden wall clock in the New York” if the person is interested in finding out where to buy this product.
The key characteristics of long-tail keywords:
They are in charge of further filtering searches by making them more specific.
Searches are more effective since the user requires immediate and precise answers to their needs.
Those who enter your website will have a much more defined purchase intent than those who search for generic keywords.
They increase the chances of your website appearing in featured snippets.
They help you optimize semantic, conversational, and voice search.
Long-tail keyword pros
Your products will be better positioned as long as it is unique products or services in the market.
Chances of getting higher quality customers, a long-tail keyword will come directly to look for what your blog has.
With a long-tail keyword, the competition is less, if your reputation is high you can achieve better results than the competition you have.
Users who come to your website will do so precisely because they want to know about the subject you deal with.
You will be much more visible to those users with a specific need and have the answer.
Edgars Kebbe is an experienced eCommerce professional with over 20 years of experience. He ran an eCommerce consulting agency for 8 years, assisting with over 50 successful eCommerce projects for businesses across eastern and northern Europe. He also worked as a business developer at one of the leading Magento agencies in the world. Since then, he's helped hundreds of entrepreneurs and eCommerce professionals pursue their dreams of starting eCommerce businesses and building website by offering workshops, guided tutorials, and mentoring. Read more
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